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I must admit that I am not overly paranoid about the data trails I leave behind. I used to be extremely uncomfortable with the idea that I can be easily tracked, but for some reason that fear has subsided. Maybe that has something to do with the fact my data trail has not visibly affected my day-to-day life. Maybe that has something to do with how much work it is to avoid creating data trails. Maybe I’ve just given up. Regardless, I know Amazon, Google, Facebook, and more have absorbed mass amounts of information about me. I found Suzanne Norman’s (2015) article on “trying not to drop breadcrumbs in Amazon’s store” interesting because I didn’t expect the store not to accept cash. Our digital-focused world is increasing the difficulty to avoid leaving breadcrumbs.

I actually found it very interesting to discover how user data is analyzed from a business perspective. For this week’s lecture, we had Monique Sherrett present and discuss website monetization. Monique (2018) discussed how Google Analytics can provide information that can help improve your blog, such as knowing what people click on, how long they spend on pages, and what time people are typically accessing your website.

This lecture also led me to consider the possibility of monetizing my website. I don’t think my website would make any considerable amount of money, but I wouldn’t mind having affiliate ads or partnerships with specific theatres or movie companies. I don’t think these types of advertisements would take away from the integrity of my work because I am still focused on discussing movies, not theatres. If people were on my website and decided they wanted to buy tickets through my affiliate ads, great. If not, I’m fine with that too. Making money isn’t my focus.

Roshane encouraged us to consider what kinds of ads we would have on our websites. When I thought about different partnerships or affiliate advertisements I could have for my movie review blog, I thought of three potential companies: Cineplex, Landmark Cinemas, or Atom Tickets. Cineplex would be a great partnership because they are a large company and they often have a wider range of films than Landmark Cinemas (mostly because they have larger theatres). On the other hand, I have a more personal connection with Landmark Cinemas because I have worked at the Guildford location for just shy of seven years. Atom Tickets seems like a neutral company because their focus is allowing users to purchase tickets and concession in advance, skip the lines, and receive rewards. However, Atom Tickets currently only provides tickets for Landmark Cinemas, so these advertisements would still feel tied to Landmark.

I didn’t create an advertisement, but here is an example of my personal experience and love of Landmark.

I am in the red power ranger suit, and my coworker and manager are the other two power rangers. We did this promotion for the release of the new Power Rangers movie and had prize wheels, colouring stations, and more. I would be happy to partner with Landmark because they are a theatre that knows how to have fun and create “movie magic” for their guests.

 

Works Cited

  • Norman, Suzanne. 2015 “Trying not to drop breadcrumbs in Amazon’s store.” http://publishing.sfu.ca/2016/03/breadcrumbs-of-data/
  • Sherrett, Monique. October 2018. Presentation on monetization and Google Analytics. Lecture at Simon Fraser University for Publishing 101.

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